OMAHA, Neb., April 7 /PRNewswire/ -- PhoneDisc(R), a division of American Business Information, Inc.(R) (Nasdaq: ABII), today announced that a new CD-ROM line was released the last week of March. The three New Sales Leads CD-ROMs help businesses identify prospects and download sales leads for any market area. Windows(R) and Mac(TM) compatible, the New Sales Leads CD-ROMs contain addresses, telephone numbers and demographic information that allow users to identify and reach potential new customers:
-- Business Sales Leads(TM) allows searching by business name, address, distance, SIC Code, and telephone number within a database of 10 million U.S. businesses. Information provided includes fax numbers, 800 numbers and web site URLs.
-- Consumer Sales Leads(TM) provides U.S. census information on 103 million consumers, allowing users to search for information by name, address, city, state, ZIP Code, distance, or phone number.
-- Business & Consumer Sales Leads(TM) includes fax numbers, 800 numbers, web site URLs and demographic information on a database of 113 million businesses and consumers. Users conduct searches by name, address, city, state, ZIP Code, distance, or phone number.
"Today's businesses need a fast and easy way to identify customers," said Vin Gupta, founder and CEO of American Business Information. "This New Sales Leads CD-ROM line allows our customers to 'slice and dice' our databases any way they want and use the information for direct marketing, telemarketing campaigns, sales territory planning, direct mail, creating test samples, and much more ... all ways designed to help our customers grow their customer base and increase their sales."
The new CD-ROM line allows unlimited exporting and printing abilities with customizing options. All three PhoneDisc Sales Leads CD-ROMs will be available at several major retail stores or through PhoneDisc(R)'s direct sales line at 800-284-8353.
PhoneDisc(R) is a trademark of American Business Information, Inc.(R) American Business Information, Inc. is the leading provider of information on businesses in the United States and Canada. Information includes business name, addresses, SIC codes, employee size, sales volume, credit rating scores, and key executive names. Over 1,000,000 customers use this information to generate sales leads, reduce selling costs, improve marketing efficiency, and for business credit purposes. Founded in 1972, the Company is headquartered at 5711 South 86th Circle, P.O. Box 27347, Omaha, NE 68127-0347. American Business Information can be contacted at 402-593-4500 or on the Internet at http://www.LookupUSA.com. SOURCE American Business Information, Inc.
-0- 4/7/97
/CONTACT: Media: Eric Groves, President, CD-ROM Division, 402-596-8964, Fax: 402-331-6681, E-Mail: eric.groves@abii.com or Investors: Shelly Vaughn, Director, Investor Relations, 402-593-4500, Fax: 402-339-0265, E-Mail: ir@abii.com, both of ABI/
(ABII)
CO: American Business Information, Inc. ST: Nebraska IN: CPR FIN SU: PDT
KG-KS -- MNM026 -- 8613 04/07/97 17:46 EDT http://www.prnewswire.com

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